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Just$ave Stores Getting into the Holiday Spirit ~ 12 Days of Christmas Giveaway Gives Customers Chance to Win $500 -- Winston-Salem, NC - December 12, 2011
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Just$ave Foods is starting their very first Holiday season off with tons of prizes for the 12 Days of Christmas. Opening their first store in February of 2011 in Pilot Mountain, there are now nine Just$ave locations across North Carolina with additional locations planned for 2012. Beginning December 13 through 24, all nine Just$ave stores will be giving away free Holiday products, money off future orders and even gift cards! One grand prize winner in each store will walk home with $500 in free groceries.

“We want to celebrate the Holidays and thank our customers for their business.” says Heather George, Vice-President of Sales and Merchandising. The Christmas season can be a financial struggle for lots of families, so this seemed like the perfect opportunity to give away free groceries.

It is simple for customers to enter. Anyone that spends at least $12.00 at Just$ave during the promotional time period is eligible to win a prize. Customers will receive a printout at the register telling them if they have won. There will be one gift card winner at each store every day of the promotion, with values ranging from $100 to $500.

Customers may also win 5 to 10 percent off their next purchase, $1.00 off a purchase, or free Holiday products. Free products may include

• Philadelphia cream cheese

• Pepperidge Farm layer cakes

• Sister Schubert’s parker house rolls

• Sealtest eggnog

• 2 liter Coke products

• Rold Gold pretzels

• M&M candies

• Ritz crackers

• Murray ginger snaps

• McCormick cinnamon

• Nature’s Own Whitewheat bread

In addition, customers may receive free or reduced price Blue Ribbon and fresh store items, such as fried chicken from the Deli, Holiday cupcakes, russet potatoes and portion ham. Each store will also be giving out free Pick 5 meat deals, which allows a shopper to pick 5 meat items of their choice, normally priced at $19.99.

Just$ave stores and management teams are expecting that this Holiday season will be as exciting as the rest of the year has been. With nine stores open this year, and more on the horizon, the footprint of Just$ave in the Carolinas will continue to grow.

About Just $ave
Just$ave is part of Alex Lee, Inc., a family-owned company that has been in business since 1931. Headquartered in Winston-Salem, Just$ave is often affectionately referred to as Lowes Foods’ “frugal cousin” and strives to offer great products and services to budget conscious consumers. Just$ave focuses on local companies and purchasing local products and is an active participant in the communities in which it serves. More information on Just$ave can be found on www.justsavefoods.com.

About Alex Lee

Founded in 1931, Alex Lee, Inc is a family owned company based in Hickory, North Carolina.  Employing over 10,000 people, Alex Lee, Inc. is the holding company for three operating companies, Merchants Distributors, Inc. (MDI), Institution Food House, Inc. (IFH) and Lowe’s Food Stores, Inc.  Locally owned and operated, Alex Lee, Inc. is the full service food distribution company with grocery wholesale distributors, foodservice distributors, and retail grocery stores.  More information on Alex Lee, Inc. can be found at www.alexlee.com

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Contact:
Beth Talley
Lowe’s Food Stores, Inc.
(336) 775-3290
beth.talley@lowesfoods.com