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Lowes Foods Be A Smart Shopper Program Celebrates 15 Years ~ Teaching Children How to Live Healthier Lives Through Nutritious Shopping Habits -- Winston-Salem, NC - September 19, 2011
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With the beginning of the new school year, Lowes Foods launches the 15th year of its Be A Smart Shopper program which is a nutrition-oriented field trip for elementary school aged children. “Good for You” is more than just a slogan for the supermarket; it is the philosophy that influences their responsibility as community leaders in health and wellness. Since the inception of the Be A Smart Shopper Program, over 200,000 students have toured the stores to learn how to make better nutrition choices.

Using the Lowes Foods stores as a classroom, tour leaders are able to encourage healthy eating habits and prevent childhood obesity. As the children travel through the departments of their local Lowes Foods store, they learn about making healthy food and beverage choices, while sampling some of them along the way.

During this year’s guided store tour, students are focusing on the theme “What’s For Dinner?” which encourages them to think about smart shopping for healthy family dinners at home. Students discover how to make a variety of shopping choices that are critical to staying healthy and saving time, money and the Earth. They will learn to understand how to read nutrition labels and the way different foods benefit the body. This year, the tour also introduces NuVal, a nutritional scoring system recently implemented in Lowes Foods stores, and how it can guide customers to healthier food choices. For more information on the NuVal nutritional scoring system, visit www.nuval.com.

On their fun store tour, students are made aware of the importance of eating colorful fruits and vegetables each day, starting the day with a healthy breakfast, estimating appropriate portion sizes, choosing whole grains and healthy fats, and planning meals using the Kids’ Food and Activity Pyramid using My Plate from the USDA. Healthy lifestyle behaviors such as drinking plenty of water and enjoying fun exercise every day are also taught during the tour. Many children who have participated have taken what they learned and shared it with their families.

“Our community program teaches nutrition and healthy lifestyle behaviors to children who are forming very important habits for their lives. We are proud to be part of the solution to the childhood obesity problem in a very hands-on way” said Lowes Foods’ Nutritionist Cindy Silver, MS, RD, LDN.

Those interested in scheduling a class or group for a guided store tour may do so online at www.lowesfoods.beasmartshopper.com or by calling 1-800-987-6409. The program is free to all children’s groups ranging in age from 4 to 12, including public, private and home-school classes, afterschool groups and clubs.

Program partners for Lowes Foods’ Be A Smart Shopper program include Kellogg’s, Yoplait, MilkCo, Snyder’s of Hanover, Berio, Deer Park Water, Leafy Greens Council, and the North Carolina Department of Agriculture.


About Lowes Foods
Lowe’s Food Stores, Inc. is a wholly owned subsidiary of Alex Lee, Inc.  Founded in 1954, Lowes Foods employs 8500 people and operates 108 stores in North Carolina, South Carolina and Virginia.  The company is committed to offering fabulous fresh foods and delivering personal attention to each of its customers.  Locally owned and operated, Lowes Foods is also committed to buying local products and supporting local suppliers.  They offer programs such as Lowes Foods To Go personal shopping service and an online meal planner that focus on saving people time and money. Information about these programs and other services offered by the company may be found at www.lowesfoods.com or by following Lowes Foods on Facebook or Twitter.

 

About Alex Lee

Founded in 1931, Alex Lee, Inc is a family owned company based in Hickory, North Carolina.  Employing over 10,000 people, Alex Lee, Inc. is the holding company for three operating companies, Merchants Distributors, Inc. (MDI), Institution Food House, Inc. (IFH) and Lowe’s Food Stores, Inc.  Locally owned and operated, Alex Lee, Inc. is the full service food distribution company with grocery wholesale distributors, foodservice distributors, and retail grocery stores.  More information on Alex Lee, Inc. can be found at www.alexlee.com

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Contact:
Beth Talley
Lowe’s Food Stores, Inc.
(336) 775-3290
beth.talley@lowesfoods.com