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FOR IMMEDIATE RELEASE

Lowes Foods Huddles with Kraft Foods to Fight Hunger ~ Football-Themed Program Aims to Give 100,000 Meals to Feeding America on Behalf of local Food Banks
-- Winston-Salem, NC - September 6, 2011
Lowes Foods Logo

Today Lowes Foods announced it is teaming with Kraft Foods to fight hunger across North Carolina, South Carolina and Virginia. Kraft Foods’ “Huddle to Fight Hunger” has been created to help provide 100,000 meals to area food banks. This effort is part of the national Huddle to Fight Hunger campaign -- the food company’s largest branded hunger-relief program -- designed to help donate 25 million meals to Feeding America food banks across the country.

Lowes Foods is encouraging the community to join in their efforts to fight hunger. On September 7, 2011 Lowes Foods and Kraft Foods will be presenting a check for $15,000 to Feeding America which will provide 100,000 meals to those who are in need. The check presentation will take place at the store at 177 Lowes Foods Drive in Lewisville at 9:00 am. Presenting the check will be Craig Moore from Lowes Foods and Mike Sullivan and John Fritz from Kraft Foods. Accepting the check on behalf of Feeding America will be Clyde Fitzgerald, Executive Director of the Second Harvest Food Bank of Northwest North Carolina. Also in attendance will be the Mayor of Lewisville, Dan Pugh.

“On behalf of Second Harvest Food Bank of Northwest North Carolina and the network of Feeding America food banks, I would like to thank Lowes Foods and Kraft Foods for their generous and continued support,” said Clyde Fitzgerald.

“Hunger is a very serious issue in our country that often goes overlooked,” said Lowes Foods President, Steve Hall. “Sadly, more than 50 million Americans, or one in six of our neighbors, struggle to put food on their tables. That’s why we’ve joined Kraft Foods in their ambitious effort and are encouraging our loyal shoppers to join the Huddle and help us tackle this problem.”

About Huddle to Fight Hunger

Huddle to Fight Hunger combines three things Americans are passionate about – football, food and helping others. To reach the end zone, Kraft Foods has huddled together several of their iconic brands, retailers like Lowes Foods, American Youth Football and celebrity chefs Pat and Gina Neely to champion the cause.

The campaign will culminate in San Francisco on December 31, 2011, with the second annual Kraft Fight Hunger Bowl, which will be broadcast live on ESPN, featuring college football teams from the PAC-12 and Army.

Local residents can help Kraft Foods meet and exceed their 25 million national donation goal by visiting facebook.com/KraftFightHunger. For each person that “likes” Kraft Fight Hunger on Facebook, Kraft Foods will donate one meal to his or her local Feeding America Food Bank.

For more information about Huddle to Fight Hunger, visit facebook.com/KraftFightHunger.

About Lowes Foods
Lowe’s Food Stores, Inc. is a wholly owned subsidiary of Alex Lee, Inc.  Founded in 1954, Lowes Foods employs 8500 people and operates 108 stores in North Carolina, South Carolina and Virginia.  The company is committed to offering fabulous fresh foods and delivering personal attention to each of its customers.  Locally owned and operated, Lowes Foods is also committed to buying local products and supporting local suppliers.  They offer programs such as Lowes Foods To Go personal shopping service and an online meal planner that focus on saving people time and money. Information about these programs and other services offered by the company may be found at www.lowesfoods.com or by following Lowes Foods on Facebook or Twitter.

 

About Alex Lee

Founded in 1931, Alex Lee, Inc is a family owned company based in Hickory, North Carolina.  Employing over 10,000 people, Alex Lee, Inc. is the holding company for three operating companies, Merchants Distributors, Inc. (MDI), Institution Food House, Inc. (IFH) and Lowe’s Food Stores, Inc.  Locally owned and operated, Alex Lee, Inc. is the full service food distribution company with grocery wholesale distributors, foodservice distributors, and retail grocery stores.  More information on Alex Lee, Inc. can be found at www.alexlee.com

 

About Kraft Foods

Kraft Foods is taking a stand when it comes to fighting hunger and promoting healthy lifestyles. The company and the Kraft Foods Foundation have donated nearly $1 billion in cash and food to organizations since 1990. Most recently, the company reinforced its commitment by donating $180 million over a three-year period to community involvement activities around the globe. Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. 

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, its network members supply emergency food assistance to more than 5.7 million different Americans each week. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

About Second Harvest Food Bank of Northwest NC

Second Harvest Food Bank of Northwest North Carolina is a member of Feeding America. It is the major distributor of donated food and grocery products in the region, collecting and distributing products to 347 nonprofit partner agencies that through 492 programs annually feed thousands of people in need throughout 18 counties (Alamance, Alexander, Alleghany, Ashe, Caldwell, Caswell, Davie, Davidson, Forsyth, Guilford, Iredell, Randolph, Rockingham, Stokes, Surry, Watauga, Wilkes and Yadkin). Since opening in 1982, Second Harvest Food Bank has distributed more than 143 million pounds of food and grocery products. Second Harvest Food Bank receives donations from national donors through Feeding America (formerly America’s Second Harvest); local food manufacturers and distributors; local grocery stores, caterers and restaurants; USDA commodity programs; a State Nutrition Assistance Program grant, and community food drives. It is also a member of United Way of Forsyth County. To learn more, please visit www.hungernwnc.org.

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Contact:
Beth Talley
Lowe’s Food Stores, Inc.
(336) 775-3290
beth.talley@lowesfoods.com