Press Releases


Lowes Foods Partners with WilcoHess for Fuel Rewards -- Winston-Salem, NC - October 4, 2011
Lowes Foods Logo

Lowes Foods is proud to bring a new type of rewards program to its shoppers, one that will save them money at the gas pump. Lowes Foods Fuel Rewards launches this week at all Lowes Foods locations in North Carolina, South Carolina and Virginia. It’s simple! For every $100 you spend in any Lowes Foods store, customers will receive $0.05 off per gallon of gas at any WilcoHess or Lowes Foods fuel station.

There is no limit to the amount of Fuel Rewards that can be earned, and they can be stacked so that customers can save $0.10, $0.15, $0.20 or more per gallon. As Heather George, Lowes Foods’ Vice President of Sales and Merchandising, notes, “Customers are already spending money on groceries. Now they can turn those purchases into lower gas prices. That’s the kind of savings that will make your day.”

The Fuel Rewards program was previously only available at 20 Lowes Foods stores, most of which are located in close proximity to a Lowes Foods fuel station. By partnering with WilcoHess, Lowes Foods is now able to expand Fuel Rewards to all of its customers and provide redemption at over 200 WilcoHess fuel centers. Steve Hall, Lowes Foods’ President, says this partnership reflects how local companies can work together to improve the local economy. “We are thrilled to be able to partner with WilcoHess, another North Carolina based company, to provide a new way for our customers to save money. The two companies working together means everybody wins.”

Lowes Foods customers who would like to begin earning Fuel Rewards should pick up a new Fresh Rewards loyalty card at their local Lowes Foods or contact the Lowes Foods Customer Care Center at 1-888-537-8646. The new loyalty cards will have a magnetic strip allowing customers to scan or swipe their card at the gas pump and redeem their Fuel Rewards.

About Lowes Foods
Lowe’s Food Stores, Inc. is a wholly owned subsidiary of Alex Lee, Inc.  Founded in 1954, Lowes Foods employs 8500 people and operates 108 stores in North Carolina, South Carolina and Virginia.  The company is committed to offering fabulous fresh foods and delivering personal attention to each of its customers.  Locally owned and operated, Lowes Foods is also committed to buying local products and supporting local suppliers.  They offer programs such as Lowes Foods To Go personal shopping service and an online meal planner that focus on saving people time and money. Information about these programs and other services offered by the company may be found at or by following Lowes Foods on Facebook or Twitter.


About Alex Lee

Founded in 1931, Alex Lee, Inc is a family owned company based in Hickory, North Carolina.  Employing over 10,000 people, Alex Lee, Inc. is the holding company for three operating companies, Merchants Distributors, Inc. (MDI), Institution Food House, Inc. (IFH) and Lowe’s Food Stores, Inc.  Locally owned and operated, Alex Lee, Inc. is the full service food distribution company with grocery wholesale distributors, foodservice distributors, and retail grocery stores.  More information on Alex Lee, Inc. can be found at


Beth Talley
Lowe’s Food Stores, Inc.
(336) 775-3290