FOR IMMEDIATE RELEASE
Lowes Foods will open a new store brand in North Wilkesboro called Just$ave this week. This is the third Just$ave store to open, with the first two in Pilot Mountain and Graham. The Lowes Foods store at 101 Northwest Marketplace closed today and the store will reopen as Just $ave on July 29, 2011. Grand opening activities will be held on August 3rd with a ribbon cutting ceremony, appearance by Junior Johnson, and prize giveaways. The new format is based on extensive customer research. It is clear that customers are looking for more ways to save money, save time and support their communities.
The store will offer many great ways to save including a “Dollar Spot” aisle, wall of values and bins of savings. The store brand products such as Lowes Foods, Better Valu and Top Care will still be available. Just$ave will also feature a number of Blue Ribbon products which are the best of the best in each department, including fried chicken, sweet tea, apple pie, pound cake, fresh ground sausage and more. These ready-made products will help customers save time in the kitchen. Many products available in the store will be sourced locally, allowing a lower cost of distribution and fresher products for the customer.
Just$ave will offer hometown customer service, and the same familiar faces will be there to serve you. The speed of checkout and the convenience of our customer service center are very important to our employees. The customer service center will be centrally located between the registers in order to better serve our customers. The company will continue to play an active role in the community and focus on programs that help feed the hungry and educate our youth.
About Just $ave
Just$ave is part of Alex Lee, Inc., a family owned company that has been in business since 1931. Headquartered in Winston-Salem, Just$ave is often affectionately referred to as Lowes Foods’ “frugal cousin” and strives to offer great products and services to budget conscious consumers. Just$ave focuses on local companies and purchasing local products and is an active participant in the communities in which it serves. More information on Just$ave can be found on www.justsavefoods.com.
About Alex Lee
Founded in 1931, Alex Lee, Inc is a family owned company based in
Lowe’s Food Stores, Inc.