Go-Fer Lower Prices isn't a sale - it's a promise. It's about creating everyday low prices you want on the items you and your family need. So we're walking through our stores, aisle by aisle, looking for how we can save you money. We've made it through some aisles already, and more will be popping up soon. Our goal is simple: When we see a price that can be lowered, we're gonna go-fer it.