Press Releases

FOR IMMEDIATE RELEASE

New Just $ave Store Now Open in Roanoke Rapids -- Winston-Salem, NC - March 21, 2012
Lowes Foods Logo

Lowes Foods will open a new Just$ave Foods store in Roanoke Rapids, NC. This store closed as a Lowes Foods on March 16th and will reopen as Just$ave on March 21st. This is the thirteenth Just$ave store to open in a series of store conversions across the Carolinas. Grand opening activities will be held on March 21st with product sampling and prize giveaways. The new format is based on extensive customer research that shows that customers are looking for more ways to save money, save time and support their communities.

The store will offer many great ways to save including a “Dollar Spot” aisle, wall of values and bins of savings. One of the most popular Just$ave programs is the meat department’s “Pick 5 for $19.99” offering. The store brand products such as Lowes Foods, Better Valu and Top Care will still be available. Just$ave will also feature a number of Blue Ribbon products which are the best of the best in each department, including fried chicken, sweet tea, apple pie, pound cake, fresh ground sausage and more. These ready-made products will help customers save time in the kitchen. Many products available in the store will be sourced locally, allowing a lower cost of distribution and fresher products for the customer while supporting other North Carolina based businesses.

Just$ave has some of the same great programs offered by Lowes Foods such as Fuel Rewards and NuValTM nutritional scoring. Fuel Rewards is a partnership with WilcoHess that allows customers to earn $0.05 off per gallon of gas for every $100 they spend in groceries at Just$ave. NuVal is a nutritional scoring system that rates foods from one to one hundred based on their nutritional content. This number is displayed on the product’s shelf tag so that customers can tell the overall nutrition of an item at a glance.

On top of all of the great ways to save, Just$ave will offer hometown customer service, and the same familiar faces will be there to serve customers. The new customer service center will be centrally located between the registers in order to make checkout faster and more convenient. The company will continue to play an active role in the community and focus on programs that help feed the hungry and educate our youth.

For more information on Just$ave Foods, visit www.justsavefoods.com.

Fast Facts:
Store Address: 33 Becker Dr., Roanoke Rapids, NC 27870
Opening Date: March 16, 2012
Grand Opening Date: March 21, 2012
Square Footage: 35,204
Store Hours: Mon thru Sat 7:00 am – 10:00 pm; Sun 8:00 am – 9:00 pm
Check-Out Lanes: 6 checkouts

Features and Departments:
Quality Cut Meats• Local Produce • Produce Excellence Certified Employees • Floral • Full Service Deli • Deli Salads Made In-Store • Fresh Fried Chicken prepared daily • Party Trays • Slicing Meats & Cheeses • Certified Cake Decorators • Custom Cakes • Wine and Beer • Coinstar • Red Box DVD Rental Kiosk • NuVal Nutritional Scoring System • Fuel Rewards • NC Education Lottery

About Just$ave
Just$ave is part of Alex Lee, Inc., a family-owned company that has been in business since 1931. Headquartered in Winston-Salem, Just$ave is often affectionately referred to as Lowes Foods’ “frugal cousin” and strives to offer great products and services to budget conscious consumers. Just$ave focuses on local companies and purchasing local products and is an active participant in the communities in which it serves. More information on Just$ave can be found on www.justsavefoods.com.

About Alex Lee

Founded in 1931, Alex Lee, Inc is a family owned company based in Hickory, North Carolina.  Employing over 10,000 people, Alex Lee, Inc. is the holding company for three operating companies, Merchants Distributors, Inc. (MDI), Institution Food House, Inc. (IFH) and Lowe’s Food Stores, Inc.  Locally owned and operated, Alex Lee, Inc. is the full service food distribution company with grocery wholesale distributors, foodservice distributors, and retail grocery stores.  More information on Alex Lee, Inc. can be found at www.alexlee.com

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Contact:
Customer Care
Lowe’s Food Stores, Inc.
(888) 537-8646
wecare@lowesfoods.com