FOR IMMEDIATE RELEASE
On May 18, 2011, Lowes Foods will open a new store brand in Graham called Just$ave. This is the second Just$ave store to open and will be replacing the Lowes Foods in Graham which will be closing on May 17th. Grand opening activities will begin on May 18th with food sampling, live radio remotes by 93.1 The Wolf and prize giveaways. The new format is based on extensive customer research. It is clear that customers are looking for more ways to save money, save time and support their communities.
The store will offer many great ways to save including a “Dollar Spot” aisle, wall of values and bins of savings. The store brand products such as Lowes Foods, Better Valu and Top Care will still be available. Just$ave will also feature a number of Blue Ribbon products which are the best of the best in each department, including fried chicken, sweet tea, apple pie, pound cake, fresh ground sausage and more. These ready-made products will help customers save time in the kitchen. Many products available in the store will be sourced locally, allowing a lower cost of distribution and fresher products for the customer.
Just$ave will offer hometown customer service, and the same familiar faces will be there to serve you. The speed of checkout and the convenience of our customer service center are very important to our employees. The customer service center will be centrally located between the registers in order to better serve our customers. The company will continue to play an active role in the community and focus on programs that help feed the hungry and educate our youth.
Just$ave is part of Alex Lee, Inc., a family owned company that has been in business since 1931. Headquartered in Winston-Salem, Just$ave is often affectionately refered to as Lowes Foods’ “frugal cousin” and strives to offer great products and services to budget conscious consumers. Just$ave focuses on local companies and purchasing local products and is an active participant in the communities in which it serves. More information on Just$ave can be found on www.justsavefoods.com.
About Lowes Foods
Founded in 1954, Lowes Foods employs 8500 people and operates 108 stores in
Lowe’s Food Stores, Inc.